1. Sometimes you have to set your sights high. Paul Tidmarsh, creator of PT's Bakery, has dedicated the past seven years 'to making the perfect biscuit'. His personal quest has ended with 'Paul's Extraordinary Biscuits'. Euro RSCG Biss Lancaster is promoting the 'unrivalled' delights.

2. No, this isn't a grainy image of some PROs caught in the act. It is taken from the Erotica exhibition that Eden Cancan has been hired to promote. The climax of the show is the Erotica ball, and offers 'sexual live stage shows' and 'endless naughty gift-buying opportunities'. Saucy.

3. Taylor Herring and the Disney Channel's in-house team should be praised for getting 2.4 million people to watch the channel for the weekend of the Camp Rock movie premiere. They should also be applauded for keeping that many screaming kids contained indoors.

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