The Editor's Desk - Tina Gaudoin, WSJ

- You've just launched the Wall Street Journal's glossy lifestyle spin-off WSJ. Tell us a little about it.

WSJ. is designed to serve as an inside track on how to live life to the fullest. Whether it's covering cars, fashion or investing, WSJ. is looking to explore the most sophisticated choices worldwide. We profiled British designer Roland Mouret and looked at American folk art in our launch issue, which should give you an idea of the range of topics we'll cover.

- What regular sections will it have?

'Hunter' and 'Gatherer' will be two distinct sections, and will feature pieces on style, travel, property, personalities and the arts. There will also be features focusing on individuals, brands and destinations.

- What do you look for in a feature idea?

Something compelling and thought provoking, looking at the way people live, rather than how they spend money. We interviewed Kate Moss and Philip Green in the first issue.

- What is your biggest PR pet peeve?

PR is very hard to get right. I know - I once tried it and I was useless. But London certainly has some of the best PROs in the world (they know who they are). I want a PRO to have done their homework. I hate it when people I have never met write: 'Hi, how are you today?' I also won't read press releases sent on paper. It shows a shocking lack of environmental awareness.

- What are your media must haves?

I try to read all the London press online. I adore The New Yorker, and read the New York Times, The Journal, The Washington Post and USA Today for human interest. I love because I am a tragic property junkie; even from this side of the pond. I like The Huffington Post, Slate, and There is also a funny weekly in the Hamptons called Dan's Papers, which I love for its local focus.

Frequency: Monthly


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