The Week in Technology

BCS to support tribute website

Associated Northcliffe Digital has taken on PR support for its Lasting Tribute website. The website enables visitors to post messages to celebrities and members of the public who have died. Nottingham-based agency BCS will handle PR following a three-way pitch. Fees are understood to be in excess of £60,000 a year.

Critical Software, which provides security products for the private and public sector, has hired its first B2B retainer PR support. Tech specialist iseepr will help to launch a software system that monitors internet usage., a website that allows users to create virtual versions of themselves, has chosen Outpost Media to launch the service in the UK this October. Users can create their own 'Gal', dress her in designer clothing and use the image to personalise stationary and gifts.

Movea Inc has signed Connected PR as its UK agency. Movea owns the Gyration brand, which manufactures motion-sensitive digital products, such as keyboards.

Ogilvy Group UK has been briefed on a retainer basis by mobile provider Lycamobile following a three-way pitch. Ogilvy is working on a corporate and consumer media campaign to launch Lycamobile's 'pay as you go' SIM card in the UK. Lycamobile's budget for the entire launch, including PR, advertising and marketing, is approximately £10m. Lycamobile is a prepaid SIM card product that provides low-cost, international calls direct from mobile phones. The brand was introduced in The Netherlands in 2006 and is already distributed through a UK network of more than 85,000 retail outlets.

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