Posted by Robin Wilson
21 September - You may have seen the ads for the Walkers Do Us A Flavour campaign. The crisp giant is asking us, the people, to come up with new flavours of crisps. The winner gets £50,000 and one per cent share of the profits... Walkers has made the prize pretty serious: £50,000 and a one per cent share of the profits is life-changing stuff. Many social media campaigns try to engage people by being a bit of fun or by getting you to share your opinions/interests. This does both of these and gives you the chance of a serious prize.
FOCUS ON THE CONTENT
Posted by Matthew Watson
20 September - During a recent trip to Berlin, my friends and I came across moving advertisements in Alexanderplatz. They really grabbed my attention as they whizzed around the town centre. At which point my friend said: 'I bet Matt blogs about that.' She was right. Being quirky is a great way to stand out, but it's not sustainable. TV adverts and moving billboards were once new and exciting. But now they're just background noise. The same is true in PR. There are plenty of ways to spice up press releases, but if the content is as dull as dishwater then there's no point. Rather than focus all our attention on jazzing up the delivery with pretty designs, we should ensure that we give the actual press release the same amount of attention.