Urban Fresh Fruit was set up by husband and wife team Hayley and Andrew Gait-Golding in 2006. It has charged The SPA Way with increasing awareness of the brand and communicate quirky messages such as ‘not a chocolate bar', or ‘added sugars and preservatives? Yuk!'.
The agency will be encouraging health conscious consumers to take a fresher and healthier approach to snacking.
The brand has already secured listings in TopShop, Tesco, Waitrose and WHSmith.