Splendid lands Lucozade brief

Splendid Communications has won the consumer PR account for Lucozade Energy.

Splendid for Lucozade
Splendid for Lucozade

The win follows a four-way pitch and puts Splendid on the roster of preferred agencies for GlaxoSmithKline.

Splendid starts immediatly, working on a campaign that will promote Lucozade Energy as ‘the brand behind British performance, powering physically active workers’.

Splendid will develop relationships with men’s consumer media using creative concepts. The agency will also use news releases and event-based activities.

The account team of five is being led by account director Sarah Thornhill, reporting into head of food and beverages Niki Hunter.

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