The agency has been briefed by entertainment media company Entertainment Rights to 'transport Postman Pat into the 21st century'.
The new TV series, which kicks off on 29 September, has a fleet of new vehicles – including a helicopter, a new 'bustling' town setting and an expanded cast, which includes a wheelchair user, a working mum and a Chinese shopkeeper.
The Launch Group will target print, broadcast and online media. It is also planning a stunt to deliver national exposure.
The five-month account was won without pitch. It is believed to be worth six figures.