The influential list of the top 100 brands launches today to the international business media. The league table includes insights into how the worlds' biggest brands are performing, including Apple, Coca-Cola, Google and Microsoft.
The project will also include promoting debate about the measurement and valuation of branding among online communities. The account will be carried out by the agency's London and New York officers.
The agency was awarded the account without a competitive pitch and it will be headed up by Porter Novelli director Keith Taylor.