Media: The Editor's desk - Lem Bingley, Computing

- Tell us about your relaunch.

We have merged with our sister title IT Week, so we are now the best bits of both. The media landscape is constantly changing, so we are trying to reflect this. Now we are more fluid, depending on what is happening in the week. If there is no event that requires in-depth analytical strategy, then the editorial may be more product-related. We did substantial reader research and found the vast majority of people want their news immediately. As a result, our revamped website focuses on news as it happens and the print version is very analytical and strategic in its coverage.

- Who are your readers?

Computing is very much for chief information officers, senior managers and those with a tech responsibility. We also work closely with online magazine, which has a broader audience. This is a new way of working for us, and if we get a story that works better for vnunet, we pass it over and vice versa.

- What makes a great Computing feature?

A topic that is meaty with business implications as well as a technology hook. Recent features include the technology behind cloud computing.

- What is your biggest PR pet peeve?

They think all tech publications are the same. We receive inappropriate material, particularly for a consumer audience. Find out who our readers are.

- What are your media must-haves?

There is now less emphasis on print and in my job I have to keep up with tech, so I rely on my RSS feeds. I cannot keep up with those, let alone newspapers.

- Do you regularly blog?

As I have become more senior, less of what I do can be written about. Blogs are only valuable when they talk about personal experiences.

Frequency: Weekly

Contact: Features


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