Voluntary Sector: The Week in Charities

- Ketchum is to provide pro bono support to literary charity Room to Read, as part of its CSR programme. Room to Read aims to give underprivileged children the chance of a better life through education.

- CGI (the Clinton Global Initiative) is using APCO Worldwide to advise on communications. CGI is a high-level forum of world leaders, NGOs, scholars and business executives that discuss action on world issues. Former US president Bill Clinton launched it in 2005.

- NCH, the children's charity, has now become Action for Children, in what it claims is the largest rebrand of its kind within the voluntary sector. It marks the start of a new five-year marketing, PR and fundraising strategy.

- Kick It Out, the anti-racism football campaign backed by the FA Premier League, the Football Association and the Professional Footballers' Association, is preparing a PR drive for its 12 days of action in October. It will use former and current players to comment in consumer media and will target trade titles.

- Celeb2nds.com, a new site that gives charities the opportunity to fundraise through the auction of celebrity memorabilia, is to launch on 22 September. Eden CanCan won a competitive pitch to launch the site.

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