Voluntary Sector: The Week in Charities

- Ketchum is to provide pro bono support to literary charity Room to Read, as part of its CSR programme. Room to Read aims to give underprivileged children the chance of a better life through education.

- CGI (the Clinton Global Initiative) is using APCO Worldwide to advise on communications. CGI is a high-level forum of world leaders, NGOs, scholars and business executives that discuss action on world issues. Former US president Bill Clinton launched it in 2005.

- NCH, the children's charity, has now become Action for Children, in what it claims is the largest rebrand of its kind within the voluntary sector. It marks the start of a new five-year marketing, PR and fundraising strategy.

- Kick It Out, the anti-racism football campaign backed by the FA Premier League, the Football Association and the Professional Footballers' Association, is preparing a PR drive for its 12 days of action in October. It will use former and current players to comment in consumer media and will target trade titles.

- Celeb2nds.com, a new site that gives charities the opportunity to fundraise through the auction of celebrity memorabilia, is to launch on 22 September. Eden CanCan won a competitive pitch to launch the site.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.