Edelman to aid Man City

The billionaire soon-to-be owners of Manchester City football club have turned to PR agency Edelman in a bid to ensure their takeover is well received.

Man City Fan: David Brain
Man City Fan: David Brain

The Abu Dhabi United Group (Adug) will complete its £210m takeover this week after a deal was agreed on 1st September. It has asked Edelman to provide comms support in addressing the club’s many stakeholders.

Last week PRWeek reported that Freud Communications had helped Adug with the takeover deal but was unlikely to be involved long term.

David Brain - Edelman’s European CEO and a lifelong Man City fan - will work with the club’s executive chairman Garry Book and his in-house comms team on international PR programmes.

Reports suggest that a new club board will be formed including members of the Abu Dhabi team such as director of strategic communications Simon Pearce.

On Wednesday Cook reassured supporters that the club's history would not be 'wiped away'.

While expectations have been raised by the promises of world-class players, there have been some concerns that Man City could lose its identity, while the club's youngsters could also find it difficult to break through.

In a statement Edelman said: ‘There has been a lot of interest in Manchester City lately from media around the world, and Edelman has been drafted in to support the existing communications team with this new and significant workload.’

Despite the team featuring £32m striker Robinho, Man City failed in its first big test last weekend, losing 3-1 to Chelsea.

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