The National Federation of Property Professionals (NFOPP) has signed up the agency for a dual PR and public affairs brief to enhance the standing of estate agents and other property professionals.
Mandate MD Deborah Lewis said that the NFOPP was currently ‘in the firing line’ dealing with credit crunch issues.
The agency will promote the body with a mixture of national and regional media relations plus public affairs to ‘make sure that the views of members are represented in terms of shaping policy that affects them’, explained Lewis.
The appointment follows a fiercely fought six-way pitch. Lewis said the original brief was purely PR, but Mandate convinced the body to include a public affairs element.
The agency will provide PR support to the trade association’s four divisions – the National Association of Estate Agents, Association of Residential Letting Agents, National Association of Valuers and Auctioneers and the Institution of Commercial and Business Agents.