Ketchum backs literary programme

Ketchum is to provide pro bono support to global literary charity Room to Read, as part of its CSR programme.

Ketchum: Room to Read campaign
Ketchum: Room to Read campaign

The charity aims to give underprivileged children the chance for a better life through education.

Room to Read focuses on poor, rural areas, establishing libraries with multi-lingual books, publishing new children's books in local languages, creating computer labs and providing long-term scholarships to girls.

Globally, some 115 million children of primary school age are not enrolled in school - about a third of them in rural areas.

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