Aline Sullivan will take on responsibility for media relations, public policy and internal communications in her newly created role.
Sullivan was previously head of comms at wealth management firm US Trust and has also served as the head of comms for The Private Bank at Bank of America. She has also written for the International Herald Tribune, the Financial Times, Barron's and Bloomberg.
Her appointment forms part of the company's ‘one Aviva' drive, focussed on integrating the group's various global businesses under the Aviva umbrella.
The Aviva group is the world's 5th largest insurer with brands including Norwich Union and RAC.