From our readers - Ab fab? It's all about sibling rivalry, really

A few things struck me about PRWeek's article on PR failing to shed its 'ab fab' image (News, 5 September). First, the irony of an article on 'PR fluff' created from the PRO's favourite, the pseudo-scientific survey.

Second, Newslive's survey was carried out in August - widely referred to as the 'silly season'. Far be it from me to suggest this was deliberate, but if it was by accident someone doesn't know their audience.

And third, the use of the phrase 'PR fluff' by someone from the so-called 'quality' nationals - some of the biggest users and abusers of PR stories out there. I can name names and stories, but that would surely be unkind.

My experience is that the 'ab fab' tag is a stereotype paid lip-service by journalists, but most recognise the role that good PR practitioners play in making their lives easier by supplying quality stories.

But I guess as long as the symbiotic relationship between journalists and PROs continues, so will the sibling rivalry. Ho hum.

Tim Downs, group account director, Brahm.

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