Protesters: Sea Shepherd Conservation Society
Location: Lush's Regent Street store
Target: Retailers and restaurants
Date: 3 September
- What Happened?
Performance artist Alice Newstead suspended herself from de-barbed hooks outside Lush cosmetics' Regent Street shop. The stunt kicked off a global campaign to ask retailers and restaurants to stop selling shark produce. Lush also handed out leaflets and showed videos of sharks being killed.
- Why was there a protest?
Sea Shepherd believes 90 per cent of the global shark population has been wiped out and that the sharks are killed in a gruesome manner for their meat.
- What's the background to the stunt?
The marine conservation charity has been campaigning against the use of shark produce in high-end restaurant Hakkasan since January. Hakkasan has just taken its shark-fin soup off the menu. It would not say whether this was a direct result of the campaign, but Sea Shepherd is claiming it as a victory - and is now targeting all restaurants and businesses in the developed world that profit from the shark trade.
- How did the media cover it?
The protest was widely reported, with pictures of Newstead's stunt next to most articles. The Independent used the headline: 'Hakkasan drops its famed £40 shark-fin soup over ethics'. The Telegraph wrote: 'Artist hangs herself from hooks in protest at shark treatment'.