Edinburgh in comms link up with Glasgow

Scotland's two biggest cities are being brought together for a new PR offensive that aims to replicate the success of similar campaigns in Australia, Denmark and the US.

Edinburgh: comms link up with Glasgow
Edinburgh: comms link up with Glasgow

Glasgow and Edinburgh will be promoted jointly as European and global centres for business and tourism in a new campaign to be overseen by the government-funded Glasgow: Edinburgh Collaboration. The Big Partnership has won the account to promote the cities following a three-way competitive pitch.

‘On a global stage [the cities] are not big enough to compete as effectively as they can together,’ said Laura Gordon, collaboration director for the initiative. ‘They can be far more competitive when their assets are combined.’

The campaign will hope to build on the success of initiatives that promoted Melbourne-Sydney, Copenhagen-Malmo and Dallas-Fort Worth as international tourist and business locations. But the famous rivalry between the cities could yet prove to be a hurdle.

The Glasgow: Edinburgh Collaboration already promotes the cities together as European and global centres for business and tourism. It is hoped the new campaign can help catch up with cities that currently boast superior economic performance.

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