The Big Partnership wins Scottish cities account

Scotland's two biggest cities are to be highlighted in a new PR drive.

Edinburgh: part of Glasgow: Edinburgh Collaboration
Edinburgh: part of Glasgow: Edinburgh Collaboration

The Big Partnership has won the account following a three-way competitive pitch.

The new campaign will see Glasgow and Edinburgh jointly promoted as European and global centres for business and tourism.

The campaign will be overseen by the government-funded Glasgow: Edinburgh Collaboration.

Laura Gordon, Collaboration director for the initiative said: ‘Together they have the scale and critical mass to be far more competitive when their assets are combined into a single and powerful economic area.’

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