The agency will launch the brand's alternative – an online clock called British Real Time (BRT) – to the national media. BRT will go live on 12 September and the site will feature video clips of 4,620 members of the public announcing the time.
Accurist will set up booths in shopping centres across the country to film the public speaking the time. The PR Office has also handled regional media in locations where the shopping booths will be set up including Kent, Cardiff, Sheffield and Glasgow.
The account runs until the end of November. It was won following a competitive pitch.