Danone nabs Tesco media chief

Tesco's head of corporate media relations has jumped ship to Danone, wherehe will spearhead the firm's renewed PR focus on the UK retail market.

Tesco: media chief moves to Danone
Tesco: media chief moves to Danone

Trevor Datson joins Danone as external communications director in the UK, with responsibility across both Danone Dairies and Danone Waters.

He will lead concerted a PR push promoting the group’s leading brands such as  Actimel, Volvic and Evian as daily ingredients in a healthy and active lifestyle.
'Danone’s UK operations have grown to a level where it now makes sense to bring the communications activity under one director,' said Datson.
Danone currently uses a number of external agencies in the UK, including Burson-Marsteller and Publicasity.
Datson was previously Reuters’ European retail correspondent and joined Tesco in mid-2006 after over a decade at the newswire.

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