NICKY FORREST, MD, PHIPPS PR
As you'd expect, the NCC press team has got some great coverage with this report and the British Retail Consortium, which represents the supermarkets, hardly got a look in. But the media love an anti-supermarket campaign so the NCC had an easy story to push. Personally, my reaction to this campaign was one of irritation - I'm fed up with the media trying to blame supermarkets for obesity. I've also had enough of 'big bad profiteering' supermarkets stories - aren't supermarkets just giving the consumers what they want? The NCC campaign will irritate those who believe obesity is an issue of education, not governmental control. That aside, the campaign certainly hit the spot when it comes to blanket coverage.