Tough times for Olympics

The comms chief at London's tourism body has spoken out about the PR challenges that the London 2012 Olympic Games will throw up.


As the dust begins to settle on the Beijing spectacle, Visit London’s comms director Ken Kelling said the body would have to ‘prove its relevance’ to an international media already familiar with the city.

‘Being candid, part of the challenge for a body like ours is dealing with journalists who know London already,’ he said. ‘We need to position ourselves as the experts on London and show that we can add value to reports.’

Kelling also identified three main issues for London, following journalist feedback: the transport system, the
expense and security.

VisitLondon has already worked with the events industry to produce a fair pricing charter that it hopes will ensure prices for hotels are not over-inflated. It is also working with the police to draw up strategies for responding to any terrorist attacks during the games.

Visit London hit the headlines at the end of the Beijing Games after an image of murderer Myra Hindley was used as part of a video shown at the London 2012 handover.

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