As exclusively revealed on PRWeek.com (1 September), Mitchell has signed a 12-month contract. He will specialise in issues and crisis management, media training and scenario planning.
Mitchell will still advise Gerry and Kate McCann, parents of missing child Madeleine, on a monthly retainer. He will also provide pro bono support to his other clients – the mother of teenager Scarlett Keeling who was murdered in Goa, the parents of murdered London teenager Jimmy Mizen, and the parents of missing Irish teenager Amy Fitzpatrick.
Mitchell said he had toyed with the idea of setting up his own agency, but thought joining Freud would offer more security at this stage.
Mitchell will report to Freud’s Nicola Howson, who looks after the agency’s media and corporate offering.
Howson was previously ITV director of corporate affairs.
She was first approached about Mitchell by Steve Anderson, former controller of news for ITV and executive producer of a documentary on Madeleine and the Panorama programme on Madeleine’s disappearance. Mitchell later met agency founder Matthew Freud to discuss the move.
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