Agency wins organic tea account

Communique PR has won a pitch to handle the PR for an organic tea brand recently bought by the Tetley Group.

Organic tea: to be handled by Communique PR
Organic tea: to be handled by Communique PR

Communique is in the planning stages of a campaign to increase brand awareness and drive purchase for Good Earth Teas. The Californian premium tea range specialises in innovative flavours and medicinal and herbal varieties. Good Earth Teas was founded in 1972 but was only launched in the UK early this year. The 100 per cent organic range includes flavours such as Organic Harvest Berries Red Tea and Organic Mango, Peach and Pineapple Flavour Green Tea, which are targeted at busy ABC1 mums.

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