He will join the agency on a twelve-month contract, specialising in issues and crisis management, media training and scenario planning.
He will continue to advise the McCanns, parents of missing child Madeline McCann, on a monthly retainer basis. He will also provide pro bono support to his other clients Fiona MacKeown, the mother of the teenager Scarlet who was murdered in Goa, the parents of murdered teenager Jimmy Mizen and the parents of missing teenager Amy Fitzpatrick.
Mitchell said he had toyed with the idea of setting up his own agency, but thought joining Freud would offer him more security. He didn’t rule out setting up his own agency in the future.