Purebreathe is designed for urban exercisers, like runners, cyclists and triathletes, training in demanding environmental conditions or highly polluted areas. It helps to filter particulate air pollution, dust and pollen.
The Six Degrees team will target running, cycling and fitness publications, as well as sports and health editors. The agency will aim to highlight the device's design, which is an air-tight mouthpiece with very low resistance to air flow.
‘We want the PR campaign to highlight that Purebreathe is not just for elite athletes, but ideal for enthusiasts and those of us who cycle or run to work,' said Brunel University sports scientist and respiratory specialist and Purebreathe inventor Professor Alison McConnell.
The campaign will also be aimed at potential sports licensees who can take the Purebreathe device to market.