Flack: On expenses - The Swan, Southwold, Suffolk

Reviewer: Zoe Springett, freelance PR, Sevenoaks

- What's it good for?

The Swan is one of the few remaining truly elegant seaside hotels. With 42 uniquely decorated rooms and within a stone's throw of the sandy beach, The Swan has everything you need for a spot of British luxury. There is a chance you'll bump into a celebrity enjoying a relaxed family getaway, and Southwold was even the PM's destination of choice this year.

- Signature dishes

New head chef Rory Whelan works with as many local suppliers as possible. The roast Suffolk chump of lamb with nicoise style salad, rosti potato and sauce vierge showcases the quality of local produce perfectly.

- Who's the boss?

Francis Guildea is the general manager of The Swan and its sister hotel, The Crown. Guildea has made it his mission to put Southwold on the map and organises everything from literary festivals to Christmas cabarets.

- Tips please

No visit would be complete without a trip to the in-house spa. With a full selection of Madonna's favourite skin care range, Dr. Hauschka, the spa is a great place to unwind. If you are feeling more energetic, there are two electric bikes to explore the Suffolk countryside.

Market Place, Southwold, Suffolk IP18 6EG 01502 722186.

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