The Editor's Desk - Ian Cruise, Football Punk

- What makes a great Football Punk story?

As we are trying to produce a proper football lifestyle magazine for real fans, big names with something to say always go down well. Our editor-at-large and owner of sister title Golf Punk is former Liverpool and Republic of Ireland defender Phil Babb, and he has a fantastic contacts book. He brings a level of intimacy to his interviews by making people relaxed.

- Who is your biggest rival?

FourFourTwo, owned by PRWeek publisher Haymarket, is well established, but the market is big enough for more than one football monthly. There is an insatiable appetite for football in the UK and discerning fans want more than the dailies and Sky Sports can offer.

- How can PROs make your life easier?

All journalists know they need PROs and vice versa, and I've always had a pretty harmonious relationship with the PR world. There is, however, a lot of waiting around, be it for interviews or press conferences. I'd like all PROs to send in anything edgy and innovative and cross-promotions are welcome too.

- What is the best thing about being a football hack?

I've had some amazing experiences - playing at Old Trafford, training with Brian Robson and interviewing Gazza and Becks at their peak. But helping set up football365.com was an unforgettable experience. We had a group of innovative thinkers and we were streaming web videos long before anyone else.

- What are your media must-haves?

I couldn't go back to life before Sky and exist on just five channels, and I cannot live without my iPod. I also struggle to believe we ever did our job before the internet. What did we do? Research everything by books? I go on bbc.co.uk several times a day, and Guardian.co.uk for sport and media.

Availability: Free supplement with Golf Punk until January when it hits the newsstand

Contact: margi.rose@jf-media.co.uk.

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