Web barons Dazed Digital

What is it? Newly renovated 'ideas factory' site that accompanies cultural icon Dazed & Confused magazine

Readership: Just over 100,000 unique users per month

Frequency: Website - daily; magazine - monthly

- Who are the web barons?

Digital director Alistair Allan runs the ship, with web editor Ned Beauman firmly at the helm. Commissioning editor Susie Lau sifts through press releases.

- Creativity rules

'Our key focus is on Dazed readers' interests - fashion, photography, art, culture and music,' explains Allan. 'We also now have a projects section where we can get users involved in creative experiments.'

- Approachability?

Open to 'anything that has the right fit'. Allan's team wants 'an exclusive angle' and 'acts rapidly' when it gets it. So get your cultural skates on.

PR approachability: 7/10

PR-friendly score: 7/10.

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