Readership: Just over 100,000 unique users per month
Frequency: Website - daily; magazine - monthly
- Who are the web barons?
Digital director Alistair Allan runs the ship, with web editor Ned Beauman firmly at the helm. Commissioning editor Susie Lau sifts through press releases.
- Creativity rules
'Our key focus is on Dazed readers' interests - fashion, photography, art, culture and music,' explains Allan. 'We also now have a projects section where we can get users involved in creative experiments.'
Open to 'anything that has the right fit'. Allan's team wants 'an exclusive angle' and 'acts rapidly' when it gets it. So get your cultural skates on.
PR approachability: 7/10
PR-friendly score: 7/10.