The Week in Charities

The National Deaf Children's Society has poached law firm Bircham Dyson Bell's PR manager as its communications director. David Flynn joins the charity on 1 September to lead a team of eight, responsible for media, internet and internal communications. He will develop the comms strategy for Deaf Child Worldwide, the international development agency of NDCS.

Action for Southern Africa has chosen celebrities Amanda Holden, Kym Marsh and Suzanne Shaw to front a comms campaign, sponsored by women's sanitary brand Bodyform. As part of the charity campaign, Bodyform's agency Haygarth will target 18- to 24-year-old women through online sites and forums.

Woolworths Kids First, the store's charitable arm, has teamed up with Children's Hospices UK for a regional PR push over Halloween. It is the first time the chain has agreed to work with a charity on a single cause.

The Teenage Cancer Trust is using its partnership with Arsenal Football Club to persuade other organisations to offer support. Arsenal is aiming to raise £300k for a new hospital unit for the charity. The charity needs £1.2m overall.

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