Action for Southern Africa has chosen celebrities Amanda Holden, Kym Marsh and Suzanne Shaw to front a comms campaign, sponsored by women's sanitary brand Bodyform. As part of the charity campaign, Bodyform's agency Haygarth will target 18- to 24-year-old women through online sites and forums.
Woolworths Kids First, the store's charitable arm, has teamed up with Children's Hospices UK for a regional PR push over Halloween. It is the first time the chain has agreed to work with a charity on a single cause.
The Teenage Cancer Trust is using its partnership with Arsenal Football Club to persuade other organisations to offer support. Arsenal is aiming to raise £300k for a new hospital unit for the charity. The charity needs £1.2m overall.