Brunswick gives free space to cervical cancer charity

A cervical cancer charity has pulled off a major coup by persuading one of the UK's biggest PR agencies to provide it with free office space.

Jo's Trust will move into Brunswick's London offices on 15 September. Although there is no formal arrangement for PR support, the charity will have access to advice from Brunswick consultants on an ad hoc basis.

It comes after Big Brother contestant Jade Goody's diagnosis ramped up media interest in the disease. Goody was told she had cervical cancer on the Indian version of Big Brother last week. Many column inches have also been devoted to plans to administer a cervical cancer vaccine in schools.

Jo's Trust is one of five charities now housed in Brunswick's London office. China Now, We Are What We Do, Pilot Light and Museum of Illustration also benefit from the agency's support.

Chairman of the trustees Alastair Gornall said the office move marked a new phase in the evolution of the charity. 'Stories like Jade's are breaking every single day. We will work hard to move to the next stage,' said Gornall, founder of Consolidated Communications and a former business partner of Jo's Trust's founder.

The charity was previously based in director Pamela Morton's house. But when Morton returned to Ireland, Brunswick partner Fiona Antcliffe asked chairman Alan Parker if the charity could be housed by the agency.

Jo's Trust has previously lobbied hard for a cervical cancer vaccine to be introduced in schools. Earlier this year, the Government agreed that the vaccine should be made available to youngsters - but the plans sparked controversy.

Gornall said the charity now plans to lobby the Government to reduce the age at which girls can undergo smear tests.

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