The Week in Healthcare

Echo support for Heart UK

- HEART UK has hired medical comms shop Echo to provide media support following a series of projects handled by the agency for the charity. The cholesterol charity account will be headed by Echo director Marian Byrt.

- PEGASUS PR has added two accounts to its portfolio of natural health clients. It has been hired to promote Schwabe Pharma UK's new range of herbal medicines, as well as to handle PR for food supplement Sun Chlorella.

- The ABPI is lobbying the Government to vaccinate all British children against Hepatitis B. It has teamed up with the British Liver Trust and Hepatitis B Foundation to petition the Government.

- Silk Pearce has been brought in by The London Women's Clinic to handle PR activity for the launch of Ova magazine, as part of an ongoing national campaign to promote fertility treatment.

- Racepoint Group Europe has signed up Chandler Chicco Agency (CCA) staffer Rachel Cummings as an associate director to expand its healthcare PR team. She worked at CCA for five years.

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