Touch PR hired for international wine brief

Touch PR has been appointed by the International Wine Challenge to promote the wine competition following a three-way pitch.

International Wine Challenge: Touch PR appointed
International Wine Challenge: Touch PR appointed

The agency has been charged with raising awareness of the logo among UK consumers and demonstrate its value to producers worldwide.

The annual competition boasts more than 9,000 entries and aims to help wine producers sell more wine globally. The event is managed by William Reed.

'Now in its 25th year, the IWC has intrinsic news value among the wine press,' said William Reed MD Andrew Reed. 'The brief is to enhance its reputation and maximise consumer awareness in the UK and overseas.'

The Touch PR team will be headed up by director Amanda Baiden and account director Jo Ramonell Davies.

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