Pegasus expands natural health portfolio with new wins

Brighton-based healthcare shop Pegasus PR has bolstered its natural health portfolio with two new account wins in the sector following competitive pitches.

Pegasus PR: two new accounts
Pegasus PR: two new accounts

The agency has been hired by Schwabe Pharma UK to handle PR support for its new range of herbal medicines.

They are some of the first herbal products to be licensed under the Medicines and Healthcare products Regulatory Agency's new Traditional Herbal Registration (THR) scheme.

The account will be headed up by Pegasus account director Sallyanne Jones who said of the win: 'Natural health products have had a turbulent time in the media recently but the new THR scheme provides us with an excellent opportunity to discuss these products and communicate their efficacy to both the media and consumer audience.'

Pegasus has also been brought on board to handle media support for Japanese food supplement Sun Chlorella. The Pegasus team will report into Sun Chlorella's marketing and sales manager Dan Barron.

 

 

 

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