The agency will be focussing on creating awareness of the diet food company's new chocolate bars and shakes via a targeted national campaign.
As well as working closely with a UK medical expert to support the science behind the revised diet and new products, Tangerine PR will also be working with a to-be-announced 'Hollywood A-lister'.
Tangerine PR managing director Sandy Lindsay said: 'We realise there are misconceptions when it comes to Atkins, so we are looking forward to changing opinion.'
Tangerine lands Atkins brief
Tangerine PR has won the account to relaunch Atkins back into the UK.
