Tangerine lands Atkins brief

Tangerine PR has won the account to relaunch Atkins back into the UK.

Atkins: recruit Tangerine PR
Atkins: recruit Tangerine PR

The agency will be focussing on creating awareness of the diet food company's new chocolate bars and shakes via a targeted national campaign.

As well as working closely with a UK medical expert to support the science behind the revised diet and new products, Tangerine PR will also be working with a to-be-announced 'Hollywood A-lister'.

Tangerine PR managing director Sandy Lindsay said: 'We realise there are misconceptions when it comes to Atkins, so we are looking forward to changing opinion.'

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