The move ends Bite's three-year hold on the account.
CPP Group wants to be seen as a UK based global leader in life assistance products – credit and debit card protection, identity theft protection and mobile phone insurance.
Band & Brown will be responsible for creating and delivering a national campaign to reach CPP's stakeholders. These include consumers, business partners, SMEs and influencers.
'Credit card and financial fraud and identity theft are growing crimes and a day doesn't go by without one of these issues hitting the headlines', said Band & Brown board director Graz Belli. 'Our campaign will use a range of creative approaches from traditional media relations to live and digital activity to ensure we achieve cut through.'
Belli reports to CPP comms and PR managers Nick Jones.