Band & Brown win CPP

Band & Brown Communications has won life assistance company CPP Group following a five-way pitch.

Band & Brown Communications: wins life assistance company CPP Group
Band & Brown Communications: wins life assistance company CPP Group

The move ends Bite's three-year hold on the account.

CPP Group wants to be seen as a UK based global leader in life assistance products – credit and debit card protection, identity theft protection and mobile phone insurance.

Band & Brown will be responsible for creating and delivering a national campaign to reach CPP's stakeholders. These include consumers, business partners, SMEs and influencers.

'Credit card and financial fraud and identity theft are growing crimes and a day doesn't go by without one of these issues hitting the headlines', said Band & Brown board director Graz Belli. 'Our campaign will use a range of creative approaches from traditional media relations to live and digital activity to ensure we achieve cut through.'

Belli reports to CPP comms and PR managers Nick Jones.

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