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Brazil's government to tap agency

BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) plans to award a PR firm with about an $8 million, one-year contract to promote the country as a financially stable, attractive location for foreign investment.

An executive at one of the firms bidding for the deal, speaking on background, said it will be the first account directly awarded to a PR firm by SECOM. Previously, the government agency hired advertising firms, which in turn hired PR agencies as subcontractors, the executive noted. SECOM did not return calls for comment.


According to the RFP, work includes development and execution of media and outreach programs in the US, Europe, and Asia; and promoting the economy's strong growth and stability of its financial and political institutions.


One of the competing companies, Máquina da Noticía Comunicação, filed an injunction objecting to the RFP, delaying the announcement, which was expected August 14.


Other bidders, according to SECOM, include CDN Comunicação, Publicom (a GolinHarris and Weber Shandwick affiliate), Estrategica, Burson-Marsteller, Andreoli/MS&L, Ogilvy & Mather Brasil, The Jeffrey Group Brasil, FSB, Sante Fe, and Textual Serviços.

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