Fishburn Hedges beefs up planning arm with new hire

Fishburn Hedges has hired a former Weber Shandwick European strategy chief as its new planning director.

Lisa Story: new role at Fishburn Hedges
Lisa Story: new role at Fishburn Hedges

Lisa Story started her career in planning at Porter Novelli. She then switched to Weber Shandwick to establish a planning function.

There, as director of strategic planning UK & Europe - and later head of strategy for Europe - she worked with brands including Unilever, Microsoft, Braun, Coca-Cola, the European Parliament and Nestlé.

Most recently she has freelanced for a range of PR and advertising agencies.

Simon Matthews, chief executive at Fishburn Hedges, said: 'Planning, both strategic and creative, has always sat at the heart of Fishburn Hedges. As the environment toughens we see clients placing a premium on work which delivers against clearly-defined business objectives.'

Story starts at Fishburn Hedges on Monday 18 August.

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