The Week in Charities

The Charity Commission is spreading the message to students that volunteering is a good activity on a gap year. It has planned a media push to coincide with A-level results this week. It will target youth websites and magazines as well as local radio.

The National Phobics Society has changed its name to Anxiety UK in order to make it easier to understand the charity's remit. The charity offers support to sufferers of all anxiety disorders.

WellChild, a children's health charity, has appointed Colin Dyer in the new role of director of marketing and comms. He will oversee media operations. He joins from the Steve Redgrave Trust, where he was head of marketing and fundraising.

Orchid, the male cancer charity, has hired Rebecca Porta as director of marketing, overseeing comms. She will be responsible for developing and implementing a new strategy with a focus on national media campaigns.

The Blue Cross has launched a viral campaign to promote its pet care website. Its research found that 97 per cent of pet-owners have admitted to talking to their animals. People are now able to create a virtual pet and send messages to others through MySpace, AOL or on Facebook.

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