C4 expands PR team

Channel 4 has poached ITN's head of press to join its PR team as part of a publicity department reshuffle.

ITN's Saskia Wirth has been brought on board as group publicity manager for features. She will assume responsibility for all features and daytime output, which includes shows starring Paul O'Grady, Gok Wan, Gordon Ramsay and Heston Blumenthal.

Nikki O'Shea has also been promoted from publicity manager for factual entertainment and features to group publicity manager for factual entertainment. She will oversee the Big Brother publicity team.

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