RDA wins Lionsgate family DVD account

RDA Communications has been brought on board by Lionsgate Home Entertainment UK to handle PR support for its family DVD range.

RDA: to promote Lionsgate family DVD range
RDA: to promote Lionsgate family DVD range

RDA will work across key family DVD brands including Bratz, Doodlebops and the Marvel animated feature film franchises.

Lionsgate secured new acquisitions to its family portfolio including an agreement with technology-based learning product firm Leapfrog to produce direct-to-DVD feature films.

'Lionsgate Family is entering an exciting period of growth and we recognise the need for specialist support for these releases in a highly competitive marketplace,' said Lionsgate Home Entertainment UK senior product manager Joanna Knight.

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