The agency is charged with handling a trade and consumer media relations PR campaign. The activity will include a launch mailing to key parenting press, competitions and promotions, kids press activity pages and reader offers.
The agency will also work alongside licensors within the Green's licensed product portfolio.
Rare will target parenting and kid's media as well as the national and regional press and online media as part of the brief.
Rare account director Susanna Underwood will head the account and the team will report in to Kerry Foods category development controller for home baking Sara Gardner.