Space barons: Pandora

What is it? The Independent's diary column Readership 233,973 (latest ABC figures) Frequency Daily

Who are the space barons?
The two gossip masters are editor Henry Deedes and his deputy Alice Azania-Jarvis. Deedes, the grandson of the late Bill Deedes, recently took over as editor from Oli Duff, who is now deputy home news editor for the paper.

Getting the angle right
The column covers a range of topics including politics, arts, showbiz and media. Deedes runs the section like ‘a newspaper within a newspaper', aiming for a mix of stories on the page. He advises PROs to remember the gossip column is personality-driven.

Approachability
Deedes says they are friendly, ‘except for that classic call right on deadline to check I've got my invite for a party in two weeks' time'. Call as early as possible. The page is usually written by 3pm.

PR-friendly score 8/10

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