We are a sports news channel, not just a sports rights channel, and a comprehensive sports news service, which means we have to cater for all sports, not just football fans. We are lively, chatty, energetic and engaging - not just about rolling news; we try to entertain sports fans.
Are you open to PR pitches?
We are open to ideas and ways of working, providing the people pitching them know what we are about. PROs need to remember that we report sports news; if what they are promoting is worth reporting, we will be there. We are always after interviewees; anyone with access to a sports personality should get in touch.
What makes a great Setanta news story?
Anything that engages with sports fans and gets their backs up. It is the stories people talk about in the pub, the topics that divide opinion. For us that makes a top story. Dwain Chambers' recent appeal to overturn his lifetime Olympics ban is a prime example.