Smeg looks to Publicasity

Smeg, the Italian domestic appliance manufacturer, has appointed Publicasity to handle the communications for its portfolio of products with immediate effect.

Smeg: to be represented by Publicasity
Smeg: to be represented by Publicasity

'We decided it was time to review our PR partners and we took the opportunity to meet several firms to view their credentials,' said Smeg (UK) MD Eric Ireland. 'The homeware market is a very competitive one and we felt that it was essential to ensure we had the best partner moving forward.'

The account is being led at Publicasity by Elle Denton, Account Director and deputy MD Zoe Ward-Waring.

The agency is charged with highlighting the distinctive and stylish nature of Smeg appliances.

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