Red Cross nabs ITV editor

Fiona Campbell moves to British Red Cross to oversee recently created news division.

Wider coverage: The Bitish Red Cross has rejigged its press team
Wider coverage: The Bitish Red Cross has rejigged its press team

The editor of ITV's flagship politics show has joined the British Red Cross to head up its news division.

Fiona Campbell has worked on The Sunday Edition for two years. She joined the international development charity this week as news editor, a recently created role.

Campbell was previously series editor of Channel 4's The Iraq Commission, specials producer for Sky news, and producer/director for Newsnight.

She will take charge of two staff dedicated to getting the charity's work greater news coverage.

The position has been lying vacant since it was created at the beginning of the year following a restructure of the 14-strong comms team.

The charity reorganised its press team to mirror a media outlet with separate desks for news, features and forward planning/special projects.

This restructure has led to a better working relationship with media outlets, claimed Leigh Daynes, head of media and public affairs and Campbell's new boss.

'It is easy to get caught up in process in a big charity. The restructure has made us focus on outcomes,' said Daynes.

Previously the team was organised into fundraising, international and UK work.

One of Campbell's first tasks will be working on a campaign on migration, to be launched in October. The charity wants to highlight the impact of conflict on ordinary people and 'humanise' immigrants.

As well as running a traditional media campaign, the charity has developed an interactive online game with digital specialist agency Enable. Game players will be able to play characters in storylines that show what effect conflict has on people. It hopes this will build a human connection between the UK public and refugees worldwide.

The British Red Cross will also take its debating events format to the political party conferences. It has a regular series of debates called 'Dispatches from Disaster Zones', which aims to improve relationships between aid agencies and the press as well as the reporting of humanitarian emergencies.

Senior journalists including Independent columnist Yasmin Alibhai-Brown and former BBC correspondent and MP Martin Bell have agreed to take part in the debates on migration at the party conferences.

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