Another Thykier to take helm at Freud

Nick Wiszowaty, one of Freud Communications' highest- ranked staff members and a key business figure in the firm, is to stand down after 21 years.

Agency head: Matthew Freud
Agency head: Matthew Freud

Some of his responsibilities will be taken over by Caspar Thykier, brother of former Freud heavy-hitter Kris Thykier. Caspar will become chief operating officer in January.

Wiszowaty, currently chief executive of the various group businesses, will leave at the end of the year to ‘pursue other projects’. In the interim, he has scaled back his role to that of chief financial officer.

Thykier joined the agency in June as board director. He was previously MD of integrated comms agency Shop (formerly Campbell Doyle Dye), which shut earlier this year.

Freud’s MD Fiona Noble also left the agency recently, moving to Cohn & Wolfe as UK chief executive. Noble was not replaced and her duties were distributed among the five practice heads and deputy MD Rebecca Hirst.

Freud has won a series of high-profile clients this year, including PR work for the Department of Health’s £300m anti-obesity campaign and the sought-after Mars account, worth at least £500,000.

Agency staff are currently working on its LOCOG brief, advising on the handover of the Olympic Games from Beijing to London on 24 August.

Kris Thykier was at Freud for 15 years, before leaving in 2006 to become a film producer. The agency currently has about 170 staff across its US and UK operations, with 150 of those based in London.

In PRWeek’s most recent Top 150 table, Freud was estimated to have a fee income of £16.2m, making it the eighth largest agency in the UK. Its recent wins are expected to raise that figure nearer to £20m.

Wiszowaty joined Freud in 1987 after meeting agency head Matthew Freud at a book launch.

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