Call for cosseted kids to picnic in the park

'Reclaim parks for children' is the mantra of The Children's Society's latest PR campaign.

The Children's Society: urging parents to take their children out to local parks
The Children's Society: urging parents to take their children out to local parks

Next week, the charity will call on parents, families and their friends to take their children to parks. Its research has found there is ample green space for children, but parents' fears often mean these areas are out of bounds.

The charity believes outdoor play is important for children and is concerned that the green space may disappear if it is under-used. It will argue that if families use the parks, the space will become safer for the community.

Retained agency Cake will seek to reach a broad range of media throughout the week.

Research will be launched that ranks the top ten cities in the UK by the amount of green space available to children. Leeds tops the poll with 280 square metres of public space per child, while neighbouring Bradford has the lowest amount at 51.7 square metres. Families will be urged to have picnics. The charity's ongoing Good Childhood Inquiry has found picnics rank among people's favourite childhood memories, but it is concerned that this activity is dying out.

The campaign kicks off amid growing concern over ‘cotton wool' kids, and days after a similar campaign by Play England warned that overly cautious parents risk turning their children into adults who struggle to deal with life's challenges.

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