Journalists' Charity ball unveils VW Golf

Revellers attending the London Press Club Ball, featuring journalists and PROs, will be the first people in the UK to see the new Volkswagen Golf car.

Under wraps: new VW Golf to be unveiled at London Press Club Ball
Under wraps: new VW Golf to be unveiled at London Press Club Ball

The latest model will be unveiled at the Journalists' Charity's fundraising event on 15 October. The 450 journalists and PR professionals attending will be able to bid for the car in a move designed to create buzz among the car industry's most influential people.

Daily Mail transport editor and charity trustee Ray Massey managed to secure the new Golf after approaching the UK arm of Volkswagen.

Volkswagen UK head of press and PR Paul Buckett said: ‘The English speaking media are probably the most influential in the world. It is great to gain awareness of a product in this way.'

The car is being launched internationally at the Paris Motor Show on 2 October. It will only go on sale in the UK during the early part of 2009.

Ian Monk, founder of Ian Monk Associates, has also arranged for his client, opera singer Natasha Marsh, to sing at the ball. Monk was hired by EMI.

The Journalists' Charity is planning to raise its profile in the coming months. It offers financial help to journalists and their dependants who are suffering ill-health, are out of work or who are accident victims.

The charity changed its name from the Newspaper Press Fund in 2006.

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